Located at Collins Street, Preen is Melbourne’s home for total hair indulgence and award-winning hair styling. The brief was to redesign their outdated website with a more aesthetically pleasing one. The Preen brand represents 'pristine' and 'prestige'. This was demonstrated within the salon itself but somehow overlooked on their old website.
What I had done in this case, was to take the good things the company had presented in the original version of their website and made them more prominent. Created an easier navigation and user experience, and designed a more modern look and feel. I also changed the structure of the new website, for Search Engine Optimisation purposes.
Studio: Design Digital
Art Director, Web Designer, Front End Developer, Project and Account Manager: Joe Carbone

Copywriter: Chris Beasleigh

Client: Preen Hair Salon
Principal Stylist/Owner: Chris Kapetanov
Joe Carbone © 2013-2021. Freelance and Direct Clients.

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