Forty Winks, Australia’s biggest bedding specialist, sell a large range of beds, bedroom furniture and bed accessories. I was responsible for the guardianship of this brand whilst working with Balance Marketing.
Worked in conjunction with the account service team, art director and creative director, I was involved in creating concepts and artwork for TVCs, story boards, press ads, catalogues and point of sale. Each piece of communication was required to capture their audience using urgency techniques whilst still being viewed as quality products and finding a memorable idea for each campaign event.
Agency: Balance Advertising
Agency Directors: Trent O'Sullivan, Ross Tucker
Art Director: Alan Goldstein
Graphic Designer: Joe Carbone
Account Manager: Nick Chipp

Client: Forty Winks
Joe Carbone © 2013-2021. Employment and Commercial Work.

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