Collection of selected logotypes and marks designed over the years. Contains client work and personal explorations.
Successful logo design, at least from my perspective, has a lot to do with solving a puzzle that allows for many solutions. Some solutions are going to be great and others not so much, but if you develop the skills you need to play the puzzle, the art of logo design becomes really fun to solve.
01  |   A-CLASS HOME BUILDERS – DOMESTIC HOME BUILDERS
A logo system was developed in order to keep the logo clear behind different A-Class backgrounds. The logo features an ‘A’ monogram and a wordmark. Removing the bar from the A's in A-CLASS creates a unique character feature that is eye-catching. This element of surprise adds to the logo’s memorability.
02  |   PREMIER LEAGUE – SPORT LEAGUE, ATHLETICS VICTORIA
03  |   TREKKER OUTDOOR CAMPING LEISURE – OUTDOOR ADVENTURE GEAR & EQUIPMENT
04  |   THE ARTISAN’S BOTTEGA – HOME FOOD & BEVERAGE PRODUCTION
05  |   CLOUD AGE – CLOUD & BIG DATA STRATEGY CONSULTANTS
The brief was to develop the company’s brand identity that represents a straight forward and focused brand who is well organised, reliable and with a direct message.
06  |   KISS THE SKY CREATIONS – COMMUNITY ARTS COORDINATORS
07  |   EPIC – DIGITAL READING PLATFORM
08  |   ZUPPS – AUTOMOTIVE DEALERSHIP
09  |   ROYAL BLUE CONSTRUCTIONS – COMMERCIAL & DOMESTIC BUILDERS
10  |   ARC ADVISORY SERVICES – INTER-COMPANY ADVISORY DEPARTMENT
The brief was to design a new brand identity for a department within CGU Insurance who educate and support sellers on their products. Thinking of one of the strongest support structures know to man wasn’t that difficult and ARC was born. ARC Advisory Services logo was designed to symbolise the inside of a stained glass window that a frequently shaped within an arc.
11  |   MGM BUSINESS MACHINES – BUSINESS TO BUSINESS SERVICES
12  |   DUBLIN CLOTHING – EQUESTRIAN CLOTHING BRAND FOR HORSE RIDERS
The Dublin logo was designed for a predominantly female horse riding clothing brand. The use of positive and negative space suggests that horse lovers put their horses before themselves, which is very common.
13  |   P.I.S.A – PROPERTY INVESTMENT SERVICES AUSTRALIA
14  |   NEWSPEC PAINTING – COMMERCIAL & RESIDENTIAL PAINTERS
15  |   DOGGYDOG.COM – ONLINE PET STORE
16  |   SEVEN FIELDS – HORSE & SADDLERY EQUIPMENT
Joe Carbone © 2013-2021. Freelance and Direct Clients.

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